10 Content Creation Ideas to Boost Your Pet Business’ Online Visibility

You knew when you became a pet business owner, you became a content creator too, right?! 

Well, even if you didn’t realize that then, you surely know it by now. 

Small business owners MUST be content creators these days. Marketing has evolved so that consumers go to social media to discover and choose the brands they want to support and buy from. 

But just because social media content has become an essential part of your marketing plan does not mean you have to spend a ton of money to create your content. 

You also don’t need to overthink your content creation. In fact, the less you overthink it, the more ideas will come to you! You can repurpose, you can put a new spin on existing content, and you CAN be consistent with your social media marketing. 

Here are 10 content ideas you can use to increase your pet business’ visibility online: 

1. Tell the story of why you started your business.

Stories, especially the ones that fuel your passion, build bonds with your audience. Depending on how much you want to share, they might even make you a bit vulnerable, but guess what– vulnerability makes you RELATABLE! And relatability= trust. Don’t be afraid to share your stories! 

2. Introduce the pets who inspired what you do! 

Pet lovers will ALWAYS stop the scroll to oogle over a cute pet. Sharing your pets with your audience is an easy way to make you more relatable as a pet owner. Introduce your pets, share funny stories, or ask your audience to guess their breed! 

3. Repurpose your reviews. 

Let your raving fans create content for you! Sharing the words of your pet business’ biggest fans will encourage others to want to support you too and showcase how real customers are receiving your business. 

4. Do a poll.

Polls are easy ways to encourage engagement with your online audience. You can do this in your feed, in your Instagram stories, or create video content to ask your audience to comment with their vote. You can poll your audience on almost anything! 

🌟BONUS TIP🌟– Poll your audience on what they’d like to see more of on your social media (behind the scenes in your pet business, new product releases, more of your irresistibly cute dog,  etc.), so you know exactly what type of content to focus on moving forward!

5. Share a tip about something you sell or answer a FAQ. 

Do you have a service or product you get the same question about often? How about a product you’d love to highlight by sharing an exclusive tip or demonstration about how to use it? Use your content to answer your audience’s specific questions and then ask them for more! 

6. Meet your team.

Your team members are the faces of your business (other than yours and the more slobbery faces of your pets.) The more familiar your audience becomes with both you AND your team, the more they will trust your pet business as a whole. 

Ask your team members for stories they’d like to share, see if they want to do any special segments on your social media (like Q&A sessions, for example), or play “Two Truths and A Lie” to allow your audience to interact with your content while getting to know your paw-some team. 

7.  Pose a question pet lovers cannot resist. 

Keep it simple, but make it easy (and irresistible) to answer.

Examples: 

👉 Dog hair don’t care? Or lint roll everything? 

👉Big dog person? Or love the small but mighty breeds? 

👉Let the dogs sleep in your bed? Or dog beds only? 

👉Dogs? Cats? Or BOTH?! 

👉Tell us how many pets you have in the comments using ONLY emojis. 

8. Post a day in the life of a pet business owner. 

Use the time-lapse option on your phone to record some of your day-to-day tasks— whether that is stocking shelves, bathing and grooming dogs, or doing administrative work (yes, you typing at your computer). 

Share what you’re doing in the caption, or add a text overlay! Even the tasks that feel mundane are insight for your audience members. Share the details, even if they don’t seem exciting to you. Your audience wants to see what it’s like to be in your shoes and experience the dedication you put into each day. 

9. Promote your events and sales. 

Your audience members are busy, so sharing reminders about your events or upcoming sales is always a good idea! They may forget to mark their calendars, so they’ll appreciate multiple shares so they don’t miss out. Want to know when you should start marketing for upcoming events? Our CEO Candace addresses that question in episode 42 of the Boss Your Business Podcast. Check it out!

10.  Record a video of a pet engaging in a service of your business.

Watching other people’s pets engage within your business paints a picture for your audience and makes them imagine their pets doing the same. Ask pet owners if you can record a short video of their dogs engaging in your services. Chances are they’ll be excited for their pet’s big debut on your social media! 

🌟 BONUS TIP 🌟– You can’t go wrong with sharing a funny pet meme to brighten your followers’ day 🙂 

Content marketing is necessary, but that doesn’t mean it has to be hard. In many ways, it can even be fun to create! If you loved these ideas (and find yourself bookmarking this blog to reference later), then you’d love the endless content ideas that we supply our members of the Pet Boss Club® . Get on the waitlist so you’ll be the first to hear when the doors to the Club reopen! 

Learn more with us!

• Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.

• Get on the waitlist! You’re passionate about pets. It’s time to have a business that supports the life you want, too! Learn the specific techniques to find new customers, to increase sales and to build a better team for ANY kind of pet business by joining the Pet Boss Club! Get on the waitlist here.