You’re leaving money on the table, Pet Boss.
So, where is the snag in your sales process?
Or… do you even have an official sales process?
A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers.
But once you find the customers, you have to make sure they buy from you too!
In the last two episodes, we talked about how you’re going to put your business on center stage through your marketing.
In this episode, we’re talking about CONVERSION– turning those lookers into raving fan buyers.
Conversion is a BIG concept, but within this episode, we’ll break it down into the KEY things you need to think about, like:
Your customer experience. Put yourself in your customers’ shoes. Do you make it easy and convenient for them to buy from you?
Your sales process. Now that your customers are looking, calling, and walking through your door… what are you doing to actually offer the sale?
Your value. Is your pricing on point? Is your customer clear on how they’ll benefit from what you’re offering?
So put on your customer goggles, Pet Boss. Let’s take a look at your business through their eyes and see what might be stopping you from scoring the sale!
