Matt Aldrich, founder of Pet Engine Marketing, has a front row seat to pet businesses and their patterns – the ones growing and the ones stuck.
Between Pet Boss Nation and Pet Engine Marketing, they’ve seen 1,000+ pet businesses over the years. In this candid conversation, he and Candace talk about what growth actually looks like when the economy is tough, competition is everywhere, and business owners are burned out.
They discuss:
✅ The pattern most pet businesses get wrong (and why you’re probably doing it)
✅ Why activity ≠ progress (and how to tell the difference)
✅ The $6,000 email campaign that worked (and why you should steal it!)
✅ How to build “boring” systems that compound over time
Plus Matt shares the one thing all successful businesses have in common and how you could do it too!
ABOUT MATT ALDRICH
Founder, Pet Engine Marketing & Co-Founder, Pet Industry Network
Matt Aldrich is the founder of Pet Engine Marketing and a pet industry marketing expert with 12+ years of experience helping independent pet businesses grow. He’s also a Co-Founder of the Pet Industry Network, a PETS+ Magazine contributor, an active member of American Pet Professionals, and a frequent speaker at events including Global Pet Expo, SUPERZOO, and The Pet Summit.
Matt’s journey started at 16 working at a local pet store in Ann Arbor, Michigan – a job he took because his dog loved that place, and soon so did he. He fell in love with helping customers, meeting their pets, and working alongside people who “got it.” But when he moved into management, the job got buried under vendor calls, staff schedules, and the daily grind. That experience—realizing pet business owners started in this industry because they loved helping people and pets, not working on spreadsheets and social media – became his mission. In 2018, he launched Pet Engine Marketing to help pet business owners get back to doing what they love, while the agency handles the marketing.
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