Episode 118 | Give Your Pet Business’ Marketing An Emotional Edge Through Storytelling
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If you’ve ever wondered what’s going to set your pet business apart from the next, it’s THIS…
YOUR STORIES!
In this episode, Candace is diving into the power and emotional appeal of storytelling in your pet business’ marketing, and she invited a guest to share her thoughts on the topic– Pet Boss Nation’s copywriter, Cait Mellor.
Candace and Cait had a lot of fun discussing:
✨ The emotional impact behind connecting with your customers through your personal stories, and how you’ll find your most loyal fans by sharing them.
✨ Some of Candace’s personal stories, and how she has used personal experiences to inspire, relate to, and motivate others.
✨ How sometimes the stories we’re afraid to share are the ones that are the most genuinely relatable. As Candace says in the episode, “Make your mess your message!”
✨ How storytelling in your marketing and customer interactions can actually translate to sales.
✨ Practical, actionable tips for incorporating stories into your marketing. Start talking about yourself!
✨ And more!
This episode is going to inspire a lot of marketing content, so take some notes and then ACT! The world wants to hear your story!
Mentioned on the Show
- Cait Mellor Writes
- Blog: How To Tell Your Story In Your Pet Business’ Marketing
- Episode 4 | Candace’s Pet Business Journey – From Failing to Scaling then
- Exiting On Her Terms and Successfully Selling Three Pet Businesses
- Episode 49 | 3 Terrifying (and True) Tales From a Pet Business Owner
- Episode 109 | Personal Pet Business Stories Of Wonder & Joy From Candace
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