Episode 131 | Create An Obsession-Worthy Pet Brand On A Budget
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Are you obsessed with your favorite pet brand or product? Imagine if your customers felt the same way about YOUR pet business!
In this episode, Candace sits down with marketing expert Kerrie Fitzgerald of the Ecommere Society to give you the best of both worlds– turning your customers into RAVING fans without breaking the bank on advertising.
Kerrie knows the nuances of the pet industry after growing her previous business, The Dapper Dog Box, to multiple six-figures in just two years. She was able to sell that business in 2019 and start helping MORE businesses see the same success.
Here are some key topics they cover:
💰 Creating a memorable customer experience that sets you apart from the competition (and Amazon!)
💰 What “UGC” AKA user-generated content is and how to incentivize and encourage it to help you build trust and social proof for your pet brand.
💰 The true power of loyalty programs, email marketing, and post-purchase sequences to keep your customers coming back.
💰 The difference maker branded packaging and promotional items can have in a cohesive marketing plan.
💰 Tips for keeping customer reviews organized and ready to use across all marketing channels.
💰 And so much more!
These actionable tips are great for ANY pet business—brick-and-mortar, online retail, service-based, etc. Grab a notebook and get ready to learn from Kerrie’s experience growing her own successful pet business and helping others do the same!
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