Ever wonder what it really takes to launch a pet brand in today’s competitive market? You’re in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy!
Jess and Candace unpack the hidden challenges (and triumphs!) of building a pet brand from the ground up… especially one so different from what’s out there!
In this episode, you’ll learn:
The unexpected hurdles new pet brands face when trying to partner with distributors and retailers.
The delicate balance of pursuing growth while supporting small, independent retailers.
Why diversity and representation matter in the pet industry, and how it’s shaping new brands like Bundle x Joy.
Creative ways emerging brands and independent retailers can collaborate for mutual success
Bundle x Joy’s mission to bring more joy, color, and inclusivity to the pet industry while supporting women-led businesses
Jess has over 17 years of experience in the pet industry, and she’s building a brand that she didn’t see in the market to shape a NEW future– one that is ethically led, collaborative, AND inclusive.
Find out more about how brands and retailers can collaborate in the spirit of everybody winning together!
Mentioned on the Show
