A squishy palm-sized toy with no celebrity endorsements and no big marketing budget just sold an entire year’s worth of inventory in 9 weeks – and Candace watched it happen right outside her front door.
In this solo episode, Candace breaks down the NeeDoh craze: how it started, why it exploded, and – most importantly – what the mechanics behind it mean for your pet business right now.
She covers:
⭐️ How the NeeDoh Advent Calendar sparked a TikTok wildfire that turned an 8-year-old product into this generation’s Beanie Baby
⭐️ The 5-part Pet Boss Nation framework for engineering your own viral moment
⭐️ Real action steps: auditing your shelves, setting up new arrival drops, building influencer relationships, and filming before you have a following
Whether you’re a retailer, groomer, trainer, or service provider – if you have products or services worth showing, you have the ingredients for a viral moment.
Candace tells you exactly how to start building toward it!
