The way your customers search has changed. Not gradually. Dramatically.
And most indie pet businesses haven’t noticed yet.
A year ago, if someone’s dog had itchy skin, they’d Google “best dog food for itchy skin” and scroll through 20 links. Now? They’re asking ChatGPT, Gemini, Claude, or Perplexity the same question in a conversation: “My seven-year-old Labrador has itchy skin and keeps licking his paws. I think it’s food-related. I want a locally owned pet store near me that actually understands nutrition.”
That’s not a keyword search. That’s a conversation. And that’s AEO (Answer Engine Optimization).
Candace explains why this shift actually favors indie pet businesses and exactly what you need to do to win.
She discusses:
⭐️ The difference between SEO and AEO (and why it matters more than you think)
⭐️ How customers are using AI tools instead of Google to find answers
⭐️ Why this isn’t about panicking or hiring an expensive agency
⭐️ How AI scans your website differently than Google does
⭐️ Brand pages optimized for both humans and AI bots
⭐️ The one thing Candace would do first if she took over your business tomorrow
Plus why the next 20 years are about helping people find trusted experts and not just products!
Mentioned on the Show
