If you’re like most pet business owners, you already know that you need to do something to attract more customers and build loyalty with the ones you’ve got – so you can keep doing what you love. You may have heard lots of people talk about their success with events and promotions, and even tried organizing events yourself to promote your pet business. We’ve heard time and time again that some pet business owners just aren’t getting the results they were hoping for, and so we realized that we needed to do something to help.
In her two decades of experience of starting, scaling, and selling three pet businesses, Candace D’Agnolo, the CEO and founder of Pet Boss Nation, has developed proven marketing plans and strategies that engage your customers, increase awareness about your business and boost your revenue. Candace shared those strategies during our February 2022 Pet Business Coaching Week, a virtual pop up experience where over 500 pet professionals gathered for a week of inspiration, learning, and taking action.
Over the course of six days, Candace helped hundreds of pet business owners move their promotions from burned out to on fire! In the first training, pet pros learned the top ten promotions for pet businesses and then proceeded to work together on planning and implementing one signature promotion – BINGO! Participants were given templates to help them make their bingo boards, and they assembled prizes and picked a date to play with their customers or team members.
The next training focused on how to market their signature promotion, and the strategies taught by Candace were applicable to any of the events and promotions she shared in the first training. Pet pros were given social graphic templates and social and email copy to help them promote their event. People already started seeing results in themselves and their businesses, like stepping out of their comfort zone, feeling re-inspired and excited about events, forming new business partnerships and reconnecting with customers.
During the third and last training, Candace showed real-life examples of promotions participants could recreate in their own businesses and helped them evaluate their own promotions on what worked and what didn’t and how they could improve for next time. They walked away with a marketing framework that they could simply rinse, wash and repeat over and over again in their business!
In addition to the live trainings, Candace hosted Q&A discussions and hot seat sessions. Participants had the opportunity to get laser-focused coaching on a specific area of their businesses and get all their questions answered about planning and implementing events and promotions. All week long, the community offered lots of support, shared major wins, and fostered intimate connection among peers. The feedback from participants was incredible, and we couldn’t be happier to have helped hundreds of pet business owners find ways to bring in more customers and revenue so that they could craft the life and business they have always dreamed of!
As a special surprise, we opened the doors to the Pet Boss Club early, and had over 50 new members join! Pet Business Coaching Week was only a taste of the Pet Boss Club, our signature pet business mentoring program. It doesn’t matter if you haven’t started your business yet, are only a year in, or are 10 years in – we have everything you need to grow in the Pet Boss Club. Our program features monthly trainings and Q&A’s with Candace and guest experts, co-working days and member shares, monthly marketing toolkits and templates, 90 day planners and workshops, a private drama-free and supportive community, a vault of resources and five years’ worth of trainings… the list goes on!
While the doors to the Pet Boss Club have closed for now, you can get on the waitlist! When you sign up, you will be the among the very first people invited to join the next time we open enrollment.
Learn more with us!
- Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.
- Get on the waitlist! You’re passionate about pets. It’s time to have a business that supports the life you want, too! Learn the specific techniques to find new customers, to increase sales and to build a better team for ANY kind of pet business by joining the Pet Boss Club! Get on the waitlist here.
Episode 9 | Exhausted and Burned Out? Here’s what to do!
