The pet industry is booming, yet many pet business owners—from retail store owners to dog daycares to pet sitters and more —find themselves hesitating to reach for the support they need to build truly profitable pet businesses.
In fact, one of the most common questions we get at Pet Boss Nation is-
Isn’t this just for pet retailers?
And we started to realize that this is MORE than just an FAQ that needs answering– it’s sometimes an excuse pet business owners use to say, “This isn’t for me.”
(Sorry if that’s a hard truth… but we can help you overcome this mentality if this is you!)
Maybe that’s why you haven’t invested in business education and community for you and your pet business yet. Or maybe it’s something else, but either way–
Let’s get to the bottom of it together!
Why We Resist Help (Even When We Know We Need It)
As an entrepreneur, you pride yourself on being a problem solver and self-starter (as you should!) Heck, it might even be part of your DNA. You launched your pet business because you saw a need and decided to fill it.
That same independent spirit that drove you to start your pet business *might* also be one of your obstacles when it’s time to focus on growth.
The hardest part isn’t always recognizing that you need help—it’s actually asking for it or seeking it out. You tell yourself stories: “I should be able to figure this out on my own,” or “Other business owners seem to be managing just fine.” These thoughts keep you stuck, preventing you from taking the very steps that could transform your business.
Let’s unpack what’s really happening beneath the surface!
Fear of Vulnerability
Running a pet retail store or dog daycare business or any other type of pet business means being the expert—the one pet parents and your team turn to for answers. The thought of admitting you need help can feel like showing weakness.
But the reality is that EVERY successful business owner has a team of advisors and mentors behind them. Your willingness to be vulnerable is actually a strength, not a weakness!
The “Just A…” Syndrome
“I’m just a dog walker.”
“I’m just a pet store owner.”
Sound familiar? This mindset (AKA imposter syndrome!) keeps too many passionate pet professionals playing small.
But you are NOT “just” anything.
You’re the CEO of a growing business that impacts hundreds of pets and their families. When you shift your mindset from “just a pet business owner” to “CEO of a pet business empire in the making,” everything changes.
The Fear of Investment
Investing in business education can feel like a big step. Whether it’s a program like Pet Boss Nation University or any other form of business support, there’s always that voice asking,
“What if it doesn’t work?”
But know what’s REALLY risky? Staying stuck in the same patterns that aren’t serving your profitable pet business dreams. Most struggling pet businesses aren’t failing because of lack of pet knowledge. They’re struggling because of gaps in business knowledge!
Staying in Your Comfort Zone
Many pet business owners tell themselves they’re “doing fine.” Maybe your dog daycare is breaking even, or your pet retail store has “loyal customers.” But is “fine” really enough in an industry that’s becoming more competitive every day?
Growth requires stepping out of what’s comfortable. That’s exactly where the magic happens!
How To Move Past Fear and Get Help in Your Pet Business
The key to building a profitable pet business isn’t just working harder—it’s working smarter!
This means a few things, Pet Boss:
✅ Acknowledging that needing help and education isn’t a weakness—it’s a smart business strategy
✅ Recognizing that your business deserves the same level of care you give to your clients’ pets
✅ Understanding that “your niche is different” is often an excuse, not a reason
✅ Accepting that growth requires investment—of time, money, and passion
✅ Embracing the identity of a business leader, not just a pet professional
Why Is This Help For Your Pet Business Niche?
Whether you’re running a pet retail store, managing a dog daycare business, or building any other type of pet service company, the fundamental business principles remain the same. You need:
- Strong operations systems that run whether you’re present or not
- Effective marketing strategies that attract your ideal clients
- Solid financial management and pricing strategies
- Leadership skills to build and maintain strong teams
- Customer service systems that create raving fans
Inside Pet Boss Nation University, we teach allllll of these things, plus SO much more! And yes, you will find niche specific gems along the way because we’ve been building this resource for over eight years (and only continue to add more as the needs of our clients shift and grow!)
This is the pet business education built 100% for YOU.
If you’ve been holding back from investing in business growth education, ask yourself:
What’s the real reason?
Are you protecting yourself from perceived failure, or are you ready to embrace the possibility of real success?
Every pet industry success story started with someone deciding they were ready for change.
The pet industry will continue to evolve and grow. The question isn’t whether you need support—it’s whether you’re ready to accept it. And your profitable pet business journey doesn’t have to be a solo adventure. In fact, it shouldn’t be!
Ready to take the next step and invest in yourself (and get that help that will grow your profits and teach you how to lean on your community?!)
Pet Boss Nation University offers specialized support for every niche in the pet industry, from retail to services. Business success isn’t about what type of pet business you run—it’s about your willingness to grow and adapt in an ever-changing industry!
The doors are currently open for enrollment until January 31st, 2025 (otherwise, click the link for the waitlist!)
Let’s make 2025 the year you stop holding back and start moving forward. Your 2026 you will thank you for taking action today!
More resources you might like:
Pet Boss Podcast- Episode 158- Why This Common Misconception Might Be An Excuse To Keep You Playing It Safe
Pet Boss Podcast- Episode 161 | Thrive in 2025 with This Foolproof Game Plan
Learn more with us!
- Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.
- Join the Pet Boss Club®! You’re passionate about pets. It’s time to have a business that supports the life you want, too! Learn the specific techniques to find new customers, to increase sales and to build a better team for ANY kind of pet business by joining the Pet Boss Club®! Get on the waitlist here.
