Social Media Tips For Pet Businesses To Keep Your Audience Engaged Throughout Q4

‘Tis the season to NOT be scrambling for social media content (while your pet business gears up for the holiday rush)! 

With a Q4-focused social media strategy, you can purposefully grow your online presence during this final stretch—the perfect time to engage your audience, plant the seeds for future sales, and set yourself up for a strong start in 2025.

Make your last quarter count with these social media tips to get your pet business’ audience more engaged (and ready to buy!)

First, let’s clarify: What’s posting on social media for engagement vs. posting for the sake of posting?

❌ Are you putting out content just because it’s Throwback Tuesday, and you feel like you should? 

✅ Or are you posting something that invites your followers to interact with your pet business? 

Think of it this way: publishing random posts is like screaming into a room filled with people who may or may not hear you over all the noise.

Publishing engaging content, on the other hand, feels more like having a one-on-one conversation that actually builds connections and feels relevant to your audience.

These social media tips for pet businesses we’re about to share are for the sake of ENGAGEMENT with your customers… not for the sake of saying you did it!

A post-and-ghost social media strategy won’t cut it for your pet business.

File this under must-do social media tips for pet businesses: have a solid plan and stick to it.

When you have a well-thought-out strategy that keeps your audience engaged all season long, you create momentum and stay top-of-mind during the holidays when your customers are ready to play Santa for their pets (AKA buy them presents!)

(For Pet Boss Nation University students, we make sure they’re not winging it. They’ve got Monthly Marketing Planners to help map out content in advance. The printable guides come with social post ideas, Canva templates, and co-working sessions to make planning simple but effective! Enrolling until 10/31/2024)

Ready to get social? Put the following end-of-year social media engagement tips into play.

1. Host contests and giveaways.

• End of October: Host a spooky season “Howl-oween Costume Contest.” Encourage your social media followers to post a photo in the comment thread. The most likes wins a prize! 
  
• November: Get into the Thanksgiving spirit with a “Fur-ever Grateful” giveaway. Encourage followers to share why they’re thankful for their pets, with freebies for the best messages.
  
• December: Create a “12 Days of Holiday Tricks” challenge. Each day, prompt your audience with fun tasks—such as “fetch a holiday ornament” or “roll over like a snowball”—and ask them to post a video of their pets performing the trick. Offer small daily prizes or a grand prize for the pet that completes all 12 days.

2. Showcase user-generated content and testimonials.

• End of October: Get followers to talk about their favorite “Trick-or-Treat Tales,” such as pet costume fails and other (mis)adventures in your comments section. 
  
• November: Run a weekly “Thankful Thursday” shoutout, highlighting followers who’ve shared testimonials about your services. Ask for others to share their experiences! 
  
• December: Ask your audience to submit holiday recipes featuring your products to be posted on your social media pages.

3. Educate with how-to content and live Q&As.

• End of October: Post pet safety tips on avoiding common holiday pet hazards like chocolates and Halloween decorations. You can also offer advice on prepping pets for cooler weather.
  
• November: Provide holiday travel tips for pet owners, covering everything from car rides to flying with pets.
  
• December: Host a festive “Santa Paws AMA,” giving your audience a chance to ask questions about, well, anything! But more specifically, your products and promotions!

4. Keep the interactions going.

• End of October: Run polls (or play “This or That” games) featuring different Halloween costume options for pets and their humans and encourage your followers to vote for their favorites. 
  
• November: People love talking about their pets, so spark those conversations in the comments. What’s their favorite nickname for their pets? What’s one thing their pet does that always brings a smile? Any toys or treats their pets enjoy the most? 
  
• December: For a good laugh, share a hilarious pet photo and invite your audience to come up with the best caption. Make it holiday themed! This is also a great way to get users to tag their friends to join the fun.

Social media engagement isn’t just another checkbox on your to-do list, Pet Boss.

It’s your opportunity to build a lively community around your pet business! With these social media tips for pet businesses, you can nurture loyalty before the holiday sales kick in. Here’s to a Q4 brimming with engaged followers!

Learn more with us!

• Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.
• Join the Pet Boss Club®! You’re passionate about pets. It’s time to have a business that supports the life you want, too! Learn the specific techniques to find new customers, to increase sales and to build a better team for ANY kind of pet business by joining the Pet Boss Club®! Get on the waitlist here.