The 3 Powerful Pillars You Need to Build a Successful Pet Business
You’ve started this dream pet business, and now you’re realizing… there are SO many moving parts to running a business, and you’re expected to master ALL of them.
You’re feeling overwhelmed, you don’t know where to focus your time to grow your business, and your day-to-day just feels scattered.
Inside the Pet Boss Club®, we teach our members about the Pet Boss Success Pillars.
Now, before you run away because you haven’t seen a Venn Diagram since your middle school days, stick with us. This concept is going to organize all those moving parts into tangible steps you can take to build the 3 pillars you absolutely need in your pet business.
The 3 light purple areas are your Pillars. The 9 dark purple areas are your business building blocks. The orange areas are your Desires. And the middle area?
That’s the Pet Business Bliss you often daydream about.
Let’s break it down, starting with the Empire Building Pillar.
Building your empire is all about your marketing! Just existing as a business is not enough to serve the people who need what you have to offer– you have to go out and find them🔎.
Your three Building Blocks for this Pillar are→ Attract, Convert, and Retain.
You cannot have one or two of these without the third, or the pillar simply won’t stand!
Once you start making a consistent effort to get your business SEEN, the next step is to have a sales process in place to actually convert those lookers into buyers.
And you don’t want those customers to be one and done, right?!
The key to maximizing your marketing efforts is to retain those same customers and make them your absolute raving fans… not to mention they’ll tell all their friends about you!
Inside the Pet Boss Club®, we offer the resources you need to know how to market your business through many different platforms, how to ask for the sale, training your team to ask for the sale, and how to make sure that your customers stay your customers for a very long time.
*BONUS* We’re running the Pet Business Bootcamp starting on July 16th, 2023 to help you build this pillar BIG and strong and focus on your attraction, conversion, and retention. Dedicate just 60 minutes a day for 6 days, strengthen your marketing muscle💪, and put these building blocks into place! Learn more here.
Next up, your Complete Control Pillar!
The Complete Control Pillar focuses on smoooooth operations, which are so necessary if you want to grow a team and not feel completely burnt out all the time!
Your three Building Blocks for this Pillar are→ Plan, Systematize and Grow.
Planning ahead in your business is 100% necessary, if you continue to do everything at the last minute, you’ll lose out on opportunities with your customers, and some things simply won’t get done!
Inside the Pet Boss Club®, we are ALL about planning… in fact, we schedule coworking sessions to plan out your short-term goals, marketing, events, and more! Through different sessions, we give you the tools you need to build a 30-day, 90-day, and even a YEAR plan, reducing overwhelm and giving you a clear direction.
Next up, we Systematize. You need systems and processes documented for every part of your business, especially if you ever want to be able to step away and take time off someday! The Pet Boss Club® gives your access to a library of resources that will help you document and perfect your systems and processes with ease. Trust us, onboarding new team members with these in place will save you 1,000 headaches.
With your plans, systems, and processes all in place, you can add on the Grow Building Block, which focuses on your finances. It’s the last piece of the pillar, and once you get control of money in, money out, and your profits… you will be in Complete Control.
Your final Pillar is the Passion Meets Purpose Pillar!
This Pillar focuses on your mindset, Pet Boss. You’ve gotta have the right mindset if you want to keep building! And when your mindset is right, the money will follow, connecting your passion and purpose for your business to profit.
Your three Building Blocks for this Pillar are→ Learn, Create, and Educate.
As a business owner, the learning NEVER stops. You’re working on your mindset, strengthening your leadership skills, and investing in your professional development. You might also be learning new skills– in dog training, cookie decorating, grooming, nutrition, or whatever your business is focused on being an expert in. You’re learning about trends in the industry and how you can become a brand that customers know and trust.
Once you learn all of those new skills– your thinkings will shift and you’ll be inspired to create! As you grow as a business owner, so does your creative process. The more you learn, the more you have to share with your audience. This reflects in your services, offerings, social media marketing, what you share in your emails to your subscribers… and so much more.
And one more thing you’ll do with those new skills you’ve learned? Educate your team and equip them with the knowledge they need to help your business grow. Educate your customers– because the more you learn, the more value you have to share with your audience.
Your mindset work will lead to your team having confidence, your buyers having confidence… and ultimately, a growing and profitable pet business!
Now, these pillars do not stand alone. They work together to support your Desires, and each Pillar is as important as the next.
When your marketing is doing its job to build your empire, and your operations are as smooth as a hairless cat, you’ve built Financial Freedom.
When you have complete control of your operations, and you step into a CEO mindset, you’ve built Time Back into your life.
When your marketing is on fire, and your passion is meeting your purpose, you’ve built Personal Fulfillment watching your dreams come to life.
And when you have all three of these Pillars with each Building Block strategically in place?
You have built the DREAM pet business, Pet Boss. We call that→ Pet Business Bliss.
Are you ready to start building? Pet Business Bootcamp, happening July 16th-21st would be the perfect starting point for you! Click here to learn more.
Learn more with us!
- Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.
- Get on the waitlist! You’re passionate about pets. It’s time to have a business that supports the life you want, too! Learn the specific techniques to find new customers, to increase sales and to build a better team for ANY kind of pet business by joining the Pet Boss Club! Get on the waitlist here.