The Ultimate (And Easy) Guide To Video Marketing For Pet Businesses

One of the most effective ways you can stand out in a competitive pet industry market? Two words.

🎥 Video marketing! 

When we mention keeping up with taking videos, many Pet Bosses tend to run and hide with their tail between their legs. They don’t want to be on camera! They’re not good at recording video content! They don’t even know what to take videos of! 

You know Pet Boss Nation is always good for a tad of tough love, so here it is–
We live in a video-centric world, and we don’t want your marketing to get left in the dust!

Plus, you don’t HAVE to be in your videos to be a great video marketer! So let’s get into it– the significance of video marketing in your pet business and some simple tips and ideas that will show you that video marketing can be done (and bring you success!).

Why does video marketing matter for your pet business?

Video marketing has become an essential tool across all industries, and the pet industry is no exception. Plus, we have such cute content to record! But why is it such an essential tool?

Video marketing increases engagement with your pet business’ audience.

There’s no denying it—videos are more engaging than text or images alone. They can capture your audience’s attention more clearly and keep them engaged longer.

Video marketing boosts brand awareness for your pet business.

Video gives you an opportunity to show the real-life, in-motion personality behind your brand. You can infuse your own humor, values, unique selling points, and so much more. Your customers can get a better sense of your brand and feel more connected to you.

Videos can tell your pet business story.

Storytelling is a big one! Use voice-overs (or get on camera!) to talk about why you started your business, what led you to where you are today, and why your customers and their pets matter so much to you. Never be afraid to tell your story over and over again. It’ll continue to build trust! (Find more tips for using storytelling in your marketing here!)

Video marketing converts for your pet business.

Did you know– Video content on landing pages can increase conversion rates by up to 86%? Video marketing is a powerful way to handhold your audience member through your entire customer journey, and after you’ve effectively gained their trust, they’re more likely to CONVERT and buy from your pet business!

Types of video marketing to use throughout your customer journey.

Educational videos.

Once a potential customer discovers you, teach them something! Create videos that educate your audience about what your pet business has to offer– pet care, your products, your services, etc. This will position you as an authority (the “Top Dog”, if you will) and encourage viewers to trust you. It’ll also boost your engagement if you encourage them to ask questions about what you’re teaching!

Testimonials or Before and Afters.

A satisfied customer is always the best social proof! This can be as simple as a dog clearly happy to see you when you arrive for their weekly walk, or a dog merrily leaving your store with their new favorite toy in tow. Don’t forget the before and after grooms! Or the dog arriving at daycare with ALL the energy and snoozing later in the day.

Share your brand story.

Videos that showcase your pet brand’s history, mission, and values will show your perfect customer why you’re a great fit and why they better connect with you over a competitor.

Introduce your team!

Show that you only choose the best of the best. Highlight your team members’ personalities, expertise, passion, and commitment to your customers. It will give them peace of mind to know that everyone associated with your pet business provides the same top notch care and attention.

Show customer appreciation.

Highlight events you host for VIP customers, talk about your loyalty programs, feature a “customer of the month,” and more! Showing how you shower your current customers in genuine appreciation will make newer customers want to come back again and again.

Address FAQs or common objectives.

Get the same question about grooming daily? Notice a common objective to certain products or services? Talk about them on video and remove ALL doubt from your potential customer’s mind. Not everyone is going to actually ask the question, even if they’re thinking it… but you can be one step ahead of them and give the answer!

Are you a beginner? Here are some simple-to-use video editing softwares:

Canva

This is probably one of the more popular choices for beginners using video marketing! Canva offers a drag-and-drop interface and a wide range of templates making it easy to create professional looking videos without extensive editing experience.

Capcut

A mobile-friendly editing app that offers filters, effects, and music. Create engaging videos for your pet business on the go!

Inshot

Another mobile-friendly one! Inshot offers a simple interface to trim, merge, and add text and stickers to your fun pet-related videos!

10 simple B-Roll ideas for pet businesses that you can get done today:

First, let’s define B-roll! It’s simply recording ANYTHING during your day that you can use later to add text or a voiceover to. It’s supplementary video… and it is so simple to do! Grabbing just 10 seconds of these easy-to-record moments can help you showcase your pet business in the best possible light and give your customers a sense of who you are.

☑ You or staff interacting with customers. 

☑ Products being stocked. 

☑ Customers browsing your store. 

☑ Behind the scenes of your day! You completing simple daily tasks, taking a pet sitting client for their walk, cleaning your grooming area, etc. 

☑ Close-ups of your products. Highlight their unique benefits! 

☑ The outside of your business! The view from inside your store to the outside, a time-lapse of foot traffic outside, a scan of the street your business is on. 

☑ Ask a customer if you can film a short testimonial while they shop! 

☑ Your pets (or a client’s pet) playing, napping, etc.

☑ A pretty tree or something in nature. Yes, literally… this is how easy it can be! Go outside, find something pretty, and film it for a few seconds. 

☑ Stirring your drink or making your coffee. What do you do with this? A text overlay telling your audience your MUST HAVE items to get through the day successfully (coffee and water bottle included!)

Video marketing for your pet business doesn’t have to be complicated LIGHTS, CAMERA, ACTION! It can be easy, and you can build stronger relationships with your audience. Take these simple tips and go out there, collect some B-roll, and start leveraging video marketing today! 

✨Pet Boss Club Guest Expert (March 2024)✨
Did you know, each month in the Pet Boss Club®, we bring in a guest expert to deep dive on one topic? This month was the video marketing queen herself, Beth Lambert of Fuzzy Face Media! Check out Beth’s website and her free Facebook group for more tips on taking your video marketing to new heights.

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