Feel like you’re earning your MBA in pet business– without the student debt and all-nighters
You just found the most perfectly curated curriculum, teachers with real pet industry experience, and inspiring high-achieving peers!
→ Turn theory into profit with our focus on education, implementation, and measurable results in your pet business with trainings by Candace D’Agnolo and pet industry niche-specific guest experts.
→ Build unbreakable bonds with over 300 pet business owners from the US, Canada, and Europe, and surround yourself with ambitious people who understand what you go through every day.
→ Enjoy 12+ months of replay access, monthly marketing planners, and Canva templates to do your “homework” on your own schedule.
Graduate from worrisome, sleepless nights to clarity, confidence, and profitability
The lonely road of “figuring it out” in your pet business ends here
Pet Boss, we see you.
We see the weight of responsibility on your shoulders. We know the thoughts keeping you up at night, like– “Am I even going to make payroll this month?”
We understand the frustration of watching big-box competitors sweep in with their massive marketing budgets while you’re scraping money together to run a local ad.
We know that pit in your stomach when you look at your numbers, unsure if you’re even reading them right. And not only that… why do they seem too low and not budging when you’re working SO hard?
We see the overwhelm that comes with the revolving door of employees. You’re trying to build and manage a reliable team when you feel like you can barely keep your own head above water.
And the imposter syndrome… it creeps in every time you try to market yourself, making you question if you’re cut out for this.
First and foremost, please know… you are not alone!
Every single pet business owner we have worked with has stood where you are standing now. Even Candace, the CEO and founder of Pet Boss Nation, has stood where you are now.
You’re piecing together advice from well-meaning friends who don’t truly understand what you’re going through, random blog posts, generic business books… just applying one-size-fits-all strategies to an industry that is anything but standard. You didn’t pour your heart and soul into your pet business to feel like you’re barely scraping by. You deserve MORE.
Now, imagine this instead…
→ Managing your cash flow confidently, knowing exactly where every dollar is going and coming from.
→ Building your loyal, skilled dream team that shares your passion and vision and who you can actually rely on when you step away. (A day off? What’s that?!)
→ Creating (and executing!) marketing strategies that make big competitors look twice at you. (You’ve got them shaking in their boots!)
→ Fostering a tight-knit community around your pet business that naturally has your customers raving about you (hello, free word-of-mouth marketing!)
→ Not dreading looking at your numbers because now all you see is growth, stability, and a bright future for your pet business.
This list above? No, it isn’t a pipe dream, Pet Boss.
This is the reality for pet business owners who seek out the right guidance, the proper education, and a high-achieving peer community to back them.
👋 Goodbye forever to the generic advice and quick fixes.
You need a comprehensive, proven education designed specifically for the pet industry.
You need experienced teachers and mentors who have walked this path and understand your unique challenges.
You need to surround yourself with an uplifting community who knows what your day-to-day feels like and can cheer you on through every tedious step of the journey. You need Pet Boss Nation University™!
If you identify as one of these pet pros, then University is right for you!
Pet Retail Boutiques + Stores
Dog Daycares & Boarding Facilities
Grooming Salons
Mobile – Pet Sitters
Dog Trainers
Small Manufactures
+ More!
The need for business education PLUS community
in the pet industry is ANSWERED
is OPEN for enrollment until Jan. 31, 2025
The programs within Pet Boss Nation® have experienced an evolution, and now–
School is IN session, Boss!
We saw a need for pet business owners whoare ready to educate themselves deeply on business foundations and beyond and then implement that knowledge to put their business on the track to SUCCESS.
But where do they go for their business knowledge?
X a. A rabbit-hole of a Google search? You’ll find yourself more scatter-brained than a freshman during finals week.
X b. A traditional business degree program? That’s admirable (and expensive)!
But
1. What pet business owner has the TIME?
And 2. There’s no focus on the nuances of the pet industry!
No, the correct answer is:
Pet Boss Nation University™– where you’ll find every resource you need to get your MPBA (Master of Pet Boss Administration, NOT an official degree, but we consider it better!) minus the stuffy lectures, outdated textbooks, and all-nighters cramming for exams!
Go month-to-month or invest in the year and save!
What does a Pet Boss Scholar look like?
Inside Pet Boss Nation University™, you’ll find organized, proven teaching resources that have already shown their worth in the real world. They’ve changed the trajectory of these business owners in the pet industry who are implementing everything they’ve learned and seeing major success.
(P.S. We think you’d rock the PBU letters on a school sweatshirt, just sayin’!)
“I run a pet sitting and dog walking business, and I just raised my rates a lot after watching the video about pricing for profit. I have had almost no pushback. I am so excited about the $1 – $1.5k per week increase that is about to start flowing in. Thanks, Pet Boss!”
-Stephanie Sorensen, Zen Dog, Peachtree Corners, GA
“I have been implementing the items I have learned in this group to help grow our business. We are part of a franchise and took home awards for exponential growth in each category of business. We grew over 25% last year! Which was over $200k in growth! Thank you, Pet Boss!”
-Jen Skomski, Central Bark, Broadview Heights, OH
“I’ve implemented many of the Pet Boss University tools – especially financially. My sales for the 1st quarter this year vs last year are up 57%! I’m able to manage the cash flow much better! Last month I finally showed a profit! I am a proud member of Pet Boss University and excited for the opportunity to share my growth with my community as a result of working with you!”
-Pamela Presley, Powell Pet Food Supply
Wondering who might sit next to you in class?
Our “Student Body” is made up of pet industry award winners, local success stories and niche all-stars. When you attend classes or engage in our community, your brain power is instantly supercharged by the power of proximity.
Being in the right room, with the right people, can change your life.
“Owner of grooming salon, The Paw Shop in Orlando, FL and the founder of the Black Pet Business Network, Lashonda is blazing a trail for POC with new opportunities, support and a community in the pet industry. Herinsights and innovative ideas have ignited many initiatives to empower POC pet pros and more!”
-Lashonda Geffrard, Black Pet Business Network
Each year our favorite B2B pet industry trade magazine, Pets+, hosts a contest to celebrate unique + successful brick and mortar pet businesses. Since 2017, at least 23 of the winners have been part of Pet Boss Nation’s programs like the Pet Boss Club®, Pet Boss University™, Pet Boss Mastermind™ or 1:1’s with Candace D’Agnolo. There’s power in proximity! Surround yourself with extraordinary small business owners.
-Pets+ America’s Coolest Winners & Honorable Mentions
“Corina is a college biology instructor and won the 2020 Barkleigh Honors for Contribution to the Industry for her work in educating groomers during the pandemic. In 2021, she won ABC’s Pooch Perfect, a creative dog grooming competition show. She also manages the Barkleigh Pet Pro Cruise and loves to travel… all while running the Laundromutt! Connect with Corina in Pet Boss Nation University™!
-Corina Stammworthy. Laundromutt
A Semester At PBU
We work on a “semester” system. (While this isn’t an actual university, we love a good theme and play full out!) Here’s what a typical three month period looks like for our Pet Boss Nation University students. Join us today and you can slide right into any class!
1st Month
- Go to PBU Orientation
- Attend our motivational Pet Boss Pet Rally
- Sign up for one (or multiple) Course Tracks
- Tap into a Profit Clinic
- Hit the PBU Library
2nd Month
- Show up to a Study Hall
- You’re taking action from your Course Track
- Attend a Roundtable for industry specific discussions.
3rd Month
- Compete a “90 in 90” Workshop
- Drop into a Q+A
- You’re acknowledged for your success and share as a PBU All Star
Ready for a tour of campus?
Here’s what’s included inside Pet Boss Nation University!
Live Classes
At Pet Boss University you’ll have the opportunity to explore a range of business topics and become a Straight A Student! ⭐️ Each semester offers a mix of individual classes and in-depth weekly tracks. Attend what interests you or applies to your business most! Our program offers two types of learning paths: Core Curriculum Classes & Tracks and Elective Classes & Tracks. See the upcoming tracks below.
“Riches in the Niches” Roundtables
An exclusive event designed for Pet Boss Nation University™ students who are looking for a conversation about their specific niche with their peers. This collaborative roundtable is led by a fellow PBU student who has excelled in a unique niche, providing valuable insights and sparking meaningful discussions. Niches we will bring to the roundtable include (but aren’t limited to!) doggie daycare and boarding facilities, grooming salons, mobile groomers, pet sitters, dog trainers, small manufacturers, and more!
Pet Boss Study Halls
Looking for dedicated time to focus on your business and get real work done? Join our Study Halls—a co-working space designed to help you focus deeper on the topics we’ve covered in class or plan for your future business needs. Whether you’re working on homework from a track, tackling a seasonal project, or preparing for an upcoming business goal, our Study Halls provide the perfect environment for productive focus. Theory is great… results are BETTER.
Hitting the Books – Instant Access. 24/7.
The Pet Boss Library
Master the fundamentals of running a successful pet business with our in-depth, industry-specific recorded classes. Whether it’s part of our Core Curriculum replays or a replay of a juicy Elective Class, there’s training for EVERY stage and niche! Access the library 24/7.
Extended Replay Access
Access our full library of templates, including Google Doc Guides and Google Sheet swipe files. Download our numerous marketing planners, swipe our Canva designs for social media, signage and other needs. All our resources streamline your business operations making you more efficient and profitable!
Advanced Resources
Master the fundamentals of running a successful pet business with our in-depth, industry-specific recorded classes. Whether it’s part of our Core Curriculum replays or a replay of a juicy Elective Class, there’s training for EVERY stage and niche! Access the library 24/7.
What’s Inside the PBU Library?
Here’s a sample of our popular content.
Money Management
- Pricing Formulas for Retail, Services and Manufacturers.
- Cash Flow Management + What to do in Cash Flow Crunches
- Negotiating with Vendors
Mindset & Leadership
- Recruiting, Hiring, Interviewing and Leadership Tips
- Interview Questions
- Raising Prices & How to Communicate It
Marketing
- Create Marketing Plans
- Email Marketing, Instagram & Facebook
- Getting & Handling Reviews
- Websites & SEO
- Social Audits & Ads Masterclass
Canva Templates
- Monthly Social Media Graphics
- Niche Specific Graphics
- Loyalty & Referral Cards
- Coupons & Gift Certificates
- Game Templates for Customers & Teams
Spreadsheets & Checklist
- Budgets + Expense Trackers
- Sales Goal & KPI Trackers
- Checklists for SOP’s and more
- Resource Guides Per Niche
- Outlines for team meetings
- Job Descriptions
- Conduct Counseling Records
- Contracts
- Employee Pledges
- Core Values
See your niche?
Get instant access to any area of our pet industry specific business building content and resources!
Your “Fur-ternity” is bidding on you
Yup, this is your formal invitation to join us inside PBU!
Our community is filled with the most forward-thinking, community driven, positive business owners in the pet industry. With over 300 members in our programs from the US, Canada, and Europe, you are joining a tight-knit community (who may have a secret handshake and password… don’t worry, we’ll fill you in!😉)
No matter the stage of business you’re in– a newbie lone wolf, a growing pup learning new skills, an agility star scaling their business, or a top dog finally getting lots of treats and recognition– you’ll find pet industry business owners who are where you are, who have been where you are, and who are working on achieving their next level of success right alongside you.
“Rush PBU because… “The sense of community and connection with others in our industry has been invaluable. The resources, developed from REAL experiences in our industry, are unparalleled. PBU continues to grow and add benefits to biz owners and teams! They get 5 stars from me!”
Pam Modica, Lazy Creek Pet Food Center, Lexington, SC
Rush PBU because… “As entrepreneurs, we need fresh perspectives, new ways of doing things, a better understanding or even a gentle PUSH to motivate and steer us in the right direction by those who “get it”. Find that person. Find those people. That’s what I’ve found through Pet Boss Nation University™!”
-Tiah Rodriquez, Super Tech Professional Pet Care Services, Marietta, GA
Rush PBU because… “GROWTH! I saw so much within my business and myself because of Pet Boss! Being part of this group has given me so much determination and confidence. Seeing how successful so many other pet business owners are, gives me the confidence that I can do it too!“
-McKenna Burzimati, Roxie’s Barkery, North Adams, MA
But wait… we see you raising your hand with questions
As your Pet Boss professors, your fellow “fur-ternity” members, and your biggest cheerleaders, we have ANSWERS!
Your orientation packet (and secret handshake tutorial) awaits!
Our flexible, on-demand content means you can ‘attend classes’ between nail trims or after your last walk of the day. No all-nighters required!
Whether you’re grooming Poodles or pet sitting Pomeranians, our curriculum covers the universal principles of pet business success, with plenty of opportunities to apply learnings to your specific niche. Plus, our diverse community means you’ll always find a study group that speaks your language!
Think of it this way: The Pet Boss Club is like attending the pep rally and socializing with like-minded pet business owners, and Pet Boss University is getting the best of ALL worlds– the community PLUS the advanced courses where you’ll get the true education you need. Enrolling in Pet Boss University unlocks a treasure trove of advanced resources, personalized guidance, and next-level networking.
Sure, and you could also try to groom a Komondor with kitchen scissors (jk…not recommended.) Our curated, expert-led content saves you time, prevents costly mistakes, and gives you a clear roadmap to success.
Absolutely! Unless your MBA came with a minor in pet product pricing or social media for pet businesses, PBU offers unique, industry-specific knowledge you won’t find in traditional programs. Plus, as the pet industry evolves, so is our constantly updated curriculum!
Ready to earn your Pet Boss University letters? Your orientation packet (and secret handshake tutorial) awaits!
Two Ways to Enroll in Pet Boss Nation University™
Both get you instant access to our unmatched library of pet business resources!
$199
No Contract. Go Month-to-Month
$1990 ($398 in Savings!)
Commit to a Year. Save BIG!
Instant access once you join! This is a monthly subscription and will renew on the same billing date monthly or annually. You may cancel before your next billing date.
Institution Disclaimer. Pet Boss Nation University is not an accredited university, college, or formal school but rather a comprehensive business mentor program using a collegiate branding theme to improve engagement and foster community within the program. No formal degree or certification is awarded upon completion.
Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through PET BOSS NATION should be based on your own due diligence. By joining us, you agree that we at PET BOSS NATION (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.
