Would you like your customers to promote your business for free? As a pet business owner, you’re always looking for new ideas to engage your loyal customers and attract new ones. Giveaways are a cost-effective way to ask pet parents to do something for a chance to earn a prize or reward, and customers can be very willing to share an email address or give a social follow in exchange for an entry.
When done right, making online and instore giveaways a part of your overall marketing strategy will encourage customers to come into your pet business location more often, create meaningful opportunities for you to engage with them and get pet parents talking about your business. We like to call that a #petbosswin.
To help you organize and host your own online or instore giveaway, we’ve rounded up our favorite tools! You can use these in person and online. In fact, a lot of these can make for great social media content, such as recording or live streaming the selection of the prizewinner.
1. Raffle Drum
Hosting a classic raffle is a popular giveaway idea that’s sure to be a hit with your customers, both instore and online. Each time a pet parent makes a purchase or books a service within a certain time period, their name can go on a ticket and into the pool of possible winners.
2. Prize Wheel
If you’re feeling creative, consider making a wheel that has various options on it that your customer can spin to reveal their prize at your physical location. It can help you get to know your customers better since it’s interactive. Or you can spin online and livestream it!
3. Spin the Wheel Mobile App
If you want something a bit easier than making your own wheel, you can download a virtual wheel and spin it online during a livestream or in person at your physical location. You can customize the wheel inside the app and have a customer spin it on a mobile device or tablet.
Download on the App Store or Google Play
4. Online Random Number Picker
When you host a social media giveaway, online random number pickers can help make the process of choosing a winner easier when you have a lot of entries. There are many options and you can search for a tool you like. All you need to do is copy and paste the entries and the tool chooses a winner for you.
5. Easy Giveaway Mobile App
Another tool you can use to pick your social media giveaway winner is Easy Giveaway. All you need to do is to paste the link of your Instagram giveaway and decide how many winners and substitutes you want. The rest is taken care by the mobile app!
Download on the App Store
6. KingSumo WordPress Plugin
Giveaways can be a great way to build your email list, and you don’t need to create a landing page from scratch. We recommend KingSumo for hosting online giveaways to collect email addresses. You can create a simple site, have people sign up for a chance to win, and choose a winner all within KingSumo.
Now it’s your turn!
If you participated in a giveaway before, you’ve seen firsthand what a great way it is to attract customers and earn their business. Depending on your pet business goal, you can use giveaways for a variety of reasons: to promote products and services, reach new customers, grow your mailing list, engage your social media following, and even to connect with other local businesses by collaborating on prize packages. Whichever tool you use, just remember to have fun with your customers!
Learn more with us!
- Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.
- Sign up for Pet Business Coaching Week! From Feb 20th to Feb 25th, join pet business coach, Candace D’Agnolo, and her awesome community of pet professionals for a week of inspiration, taking action and true connection. You’ll learn the 10 most popular pet business promotions AND put one into action! Grab your ticket here and get everything you need to build momentum in your pet business.
Episode 6 | 3 Promos for Pet Pros – Bingo, 5th Sat Sale & Challenges
