Feel that? That’s the FOMO (fear of missing out) creeping in if you haven’t registered for SUPERZOO yet!
Pet Boss Nation’s CEO, Candace D’Agnolo, has been to more pet industry trade shows than she can count, but SUPERZOO’s 75th Anniversary show is definitely one she wouldn’t recommend you miss. It’s taking place August 13-15, 2025 in Las Vegas, and it’s going to be one for the pet industry history books!
(And not just because Candace has five speaking opportunities for you, but of course we’re filling you in on those exciting details!)
If you’re looking to make a smart investment in staying ahead of industry trends and building meaningful connections, SUPERZOO is where it’s at this year! Here’s why the FOMO is about to be very real, and why you want to secure your registration NOW (especially before June 20th!)
Let’s Celebrate SUPERZOO’s 75th Anniversary! 🥳
SUPERZOO hitting 75 years is HUGE. It’s survived every economic downturn, every industry shift, and every challenge our pet business community has faced since 1950!
But they’re not just celebrating the past. They’re using this milestone to create something bigger and better for ALL of us, starting with their Anniversary Giveaway that you can still get in on if you register before June 20th!
Plus, this anniversary timing couldn’t be better. We’re in one of the most exciting periods in pet industry history! Pet parents are more invested in their furry family members than ever before, and the opportunities for smart pet business owners are really exciting right now.
You can check it all out on their MASSIVE show floor (350,000 square feet). That’s like “you’re going to need comfortable shoes and a solid game plan” big.
Let’s Talk SUPERZOO Education
The education at SUPERZOO 2025 is designed for YOU– people who actually run pet businesses and experience real and unique challenges every day. They’re bringing you educators who are dedicated to teaching strategies that work in the real world, with real customers, and real budgets (especially in 2025).
This year’s programming is especially focused on the stuff that keeps pet business owners up at night. Supply chain issues? Covered. Changing customer behaviors? They’ve got you.. Technology that actually makes your life easier instead of more complicated? Check.
Plus, they’ve got both free and paid sessions, so you can customize your education budget to fit what works for your pet business right now.
🚨SUPERZOO Pro Tip: If you purchase a ticket for the paid education series, be on the lookout for a Pet Boss Nation® free giveaway before you enter your session! We promise it’ll help you stay focused and organized to gain the most from your investment!
Better Than EVER Networking at SUPERZOO
Yes, the products are amazing, and yes, the education is valuable. But the connections you’ll make? That’s where businesses actually get transformed.
We’re not talking about collecting business cards and never following up. We’re talking about those genuine conversations that happen when you’re grabbing coffee between sessions, or chatting with someone while you’re both checking out the same booth, or bonding over shared challenges during one of the social events.
This year they’re adding The DJ Lounge, the perfect place for those relaxed conversations where real business relationships start. You can pop in for a break from the show floor and some fun whenever you need a minute to breathe. Some of the best partnerships are formed in casual settings like this, where you can actually get to know people as humans, not just as potential business contacts.
The diversity of people at SUPERZOO is incredible too. You’ve got independent pet store owners sharing ideas with major chain buyers, innovative startups connecting with seasoned industry veterans, and service providers discovering new ways to collaborate. Where else can you get that kind of mix-up of ideas and experiences?
Special SUPERZOO Events You Won’t Want to Miss
SUPERZOO always brings the fun, and this year might top the rest!
🐩 Grooming Competition: The grooming contests are always incredible to watch. These groomers are true artists creating masterpieces with scissors and creativity. They’ve got more than $36,000 in prizes this year, which shows you how seriously the industry takes this craft.
🏖️ SUPERZOO Beach party, 8/14: Pool party, anyone? The epic SUPERZOO Beach party is one of our favorites, because honestly, after three days of intense learning and networking, splashing around in a pool with some amazing music and your fellow pet industry professionals sounds pretty perfect.
⛳ Mini Golf at Swingers Mandalay Bay, 8/13: The newest event at SUPERZOO, where top retailers and emerging brands come together for an exclusive networking experience! Get free entry with your tradeshow badge, and mingle and mini-golf with retailers and emerging brand exhibitors.
🐾 IndiePet Party, 8/12: We love attending IndiePet events, and Candace will be sure to make an appearance at this one! This is YOUR space to connect with people who really understand the unique challenges and opportunities of running an independent pet business.
Don’t Forget the SUPERZOO App!
The SUPERZOO mobile app is a must-download before you arrive. With hundreds of exhibitors and dozens of sessions happening, it’ll help you nail down a solid game plan and make the most of your time.
The app lets you plan your schedule ahead of time, bookmark the exhibitors you definitely want to visit, and so much more. Trust us–
When you’re walking around that massive show floor with sore feet and an overwhelmed brain, having everything organized in your phone is a lifesaver!
To download, search for “SUPERZOO by WPA” in your app store.
Where to find Pet Boss Nation® and Candace D’Agnolo at SUPERZOO 2025
We’ve got an incredible lineup of sessions planned, from holiday merchandising strategies to branding essentials to innovative store activations. Plus, we’re doing a live Pet Boss podcast recording right on the show floor, which is going to be so much fun!
🗓️ And, please make sure you join us for a Pet Boss Nation® sponsored networking event in the YumHub Lunch Lounge on August 14th from 3:30-4:30 PM!
Beyond her official sessions, Candace will walk the show floor, checking out new products, and meeting with industry partners. If you see her, please come say hi!
And if you want to carve out some time to see her speak, here’s the full schedule:
🌟Bonus Session! Our very own Pet Boss Nation team member, Maddie St. Gelais, will be presenting “Building Better Events: Give Them a Reason to Show Up” on August 14th at 1 PM. Make sure you stop by to learn more about the amazing community events she hosts in her pet business, Modern Companion.
Say NO to FOMO and Just GO to SUPERZOO!
If you’ve been on the fence about attending, this is your sign to get off that fence and into action. Register before June 20th to take advantage of the 75th Anniversary Giveaway, and start planning for what could be the most valuable three days you’ll spend on your business this year.
The FOMO is real, and you don’t want to be scrolling through everyone else’s SUPERZOO posts wishing you were there. This is your industry, your community, and your opportunity to take your pet business to the next level. We’ll see you in Vegas!
More resources you’ll find helpful:
📍 Why Should an Independent Pet Business Owner Attend SUPERZOO?
📍 5 Trends That Will Matter When Attending SUPERZOO 2025
📍The Ultimate Guide for Pet Retailers Buying Pet Products To Resell
