You had a great Saturday. 💰

So now you are thinking about hiring that groomer. Or buying the equipment. Or finally giving yourself a bonus.

Candace has watched a lot of pet business owners make a big decision off a good feeling, and she has coached the ones who made it off bad advice too. One client went to a seminar, heard “hire for the business you want, not the business you have,” hired an entire team, and nearly drowned in payroll.

So this week she brought in Virginia Gearhart, founder and CEO of Gearhart Bookkeeping, who works exclusively with pet businesses. Groomers, daycares, boarding facilities, trainers, retail, and veterinary practices.

Virginia’s whole thing is that she does not hand you a report and disappears. She walks you through what it actually means, and she will tell you plainly when something is out of line with what she sees across every other pet business on her books.

Which is exactly what this episode is.

Tune in to hear:

✅ The commission split Virginia says to never agree to, and the number she recommends instead

✅ The report most owners have never laid eyes on, and why it matters more than profit when you are making a big call

✅ The client whose revenue stayed exactly flat while her profit dropped 20 percent, and what was really going on

Plus the true cost of a new team member beyond their hourly rate, a labor percentage our industry has decided is just normal that absolutely is not, and the year-end moves you cannot make once January 1 hits.

ABOUT VIRGINIA GEARHART

Founder and CEO, Gearhart Bookkeeping

Virginia Gearhart is the Founder and CEO of Gearhart Bookkeeping, where she and her team work exclusively with pet businesses. Their goal is to help business owners understand what their numbers mean and use them to make better decisions. They do not just hand over reports and disappear. They walk clients through the numbers, share insights, and help make the financial side of the business feel a lot less overwhelming.

Virginia grew up on a mini farm surrounded by dogs, pigs, ducks, chickens, turtles and bunnies, and she has four dogs of her own today. She also happens to love math, which she will admit makes her a minority in most rooms. When she had her first son and wanted the flexibility to work from home, bookkeeping let her combine both things she loves. She saw that almost nobody was specializing in the pet industry, and she filled the gap. Gearhart Bookkeeping celebrates seven years in business this month.

FREE RESOURCE FOR PET BOSS CLIENTS

Virginia is sharing her Profit Per Pet Calculator with us. Enter your revenue, how many pets you saw, and your expenses, and it shows you what you are actually making after everything is said and done. It is built for service businesses, though retail can use it too.

Pet Boss Nation clients can grab it in the freebies section inside the hub. Go to hub.petbossnation.com, enter the email your membership is under, and a magic link comes straight to your inbox.

Mentioned on the show: 

• Gearhart Bookkeeping | Social | Website
• Pet Boss Clubhouse and Hub (grab the Profit Per Pet Calculator) | Log In
• Pet Industry Network | Website
• Share your 10-year Pet Boss Nation story | Submit Here