July has always been known as one of the slower retail months so Candace made a strategic decision: go big or go home.
Dante and Dory’s threw a patriotic pet sale from Friday, July 3rd through Monday, July 6th. The result? $3,000 more in sales than Memorial Day weekend (about a month earlier), driven by 100 additional transactions.
This episode is a complete behind-the-scenes walkthrough of how she planned it, executed it, and what she learned – plus strategies you can apply to your own holiday sale.
Listen now to hear:
💰 Why slow months are actually your biggest opportunity (not your problem)
💰 Why you should be treating inventory like an ATM
💰 When (and why) to discount aggressively to move old inventory
💰 How to using paid social advertising strategically
💰 How it took a full team effort for big events and how to involve your team in planning
Plus hear the importance of not letting merchandise “get dusty,” and why Candace has always said you shouldn’t be a museum!
