Episode 26 | Tips For Hiring, Building An Online Presence, and Juggling Tasks In Your Pet Business – An Interview with Corey McCusker
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If you’ve been wanting to hear directly from a pet industry service provider, this episode is for you! Or even if you’re not a service provider, there are a ton of great tips for running a pet business in general throughout this whole episode!
Candace had the wonderful opportunity to sit down and chat with Corey McCusker, the founder and owner of Muttz with Mannerz in Ontario, Canada.
Corey is a Pet Boss Club member and dog trainer (as well as many other titles on her long standing resume).
In this episode, Candace and Corey cover:
🐶 How to connect with your local community to find great team members while simultaneously offering paw-some mentorship and hands-on job experience.
🐶 Corey’s journey from the corporate world to the pet industry, and what it was like opening a pet business as the pandemic hit.
🐶 The importance of a digital presence for your business, and how to repurpose content and get comfortable in front of the camera.
🐶 How Corey’s business continues to evolve, and her service offerings evolve alongside it.
🐶 How to juggle finding a solid team, training them, managing them, and tending to all the other parts of your pet business.
🐶 And MORE!
There’s a little bit of everything for every Pet Boss in this episode! Tune in and leave a review to let us know what you think!
More about our guest, Corey McCusker:
Corey’s passion for helping humans and dogs excel led her to take a leap of faith and leave her corporate job in 2006 to start two coaching companies. She works with business leaders & high-performance teams, as well as canines. Corey’s 30 years of diverse experience includes over 15 years of dog training, 22 years corporate experience, and the last 13 years as a successful Solopreneur delivering a niche service coaching high performing leaders, athletes, and canines to achieve their goals.
Corey’s roles have included Senior Manager, Dog Trainer, Vet Assistant, Group Tour Leader, and Mental Performance Coach. She believes in giving back to the community and over many years has volunteered at the Toronto Humane Society and the OSPCA. Currently, she is active with Markham Fair, Stouffville Ladies Floor Hockey League, and is proud to be an evaluator for St. John Ambulance Dog Therapy Program. She also holds the position of Director of Communications for the Canadian Association for Women Entrepreneurs and Executives.
Corey has made Stouffville her home for the last 18 years and shares it with Mike, her partner, two step-daughters, Karla and Alison, Cleo, her 13-year-old Miniature Poodle, plus her two energetic kittens, Dino and Demi. She stays active with her two businesses and when not with the canines or family she loves playing floor hockey with the ladies or golfing with Mike.
Get to know Corey McCusker
Resources Mention in Episode
- The Dog Gurus
- Descript Editing Tool
- Episode 20: Why Your Business Needs a Virtual Assistant and How to Find One
- Blog: Hiring a Pet Business Virtual Assistant
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