The Pet Professional’s Guide To Attending SuperZoo

Pet Boss– SuperZoo is COMING! The fun is happening in Las Vegas from August 14th-16th, 2024, and we are really hoping to see you there! (Register here!)

But first thing’s first– What is SuperZoo? And why should you attend?

Well, if you’re a pet industry professional, consider this your Super Bowl. 

SuperZoo is one of the pet industry’s largest trade shows, and it’s one of the best opportunities to gather with so many like-minded industry leaders and business owners. 

At SuperZoo, you’ll get the opportunity to explore new and innovative products, expand your mind with educational sessions led by the brightest minds in the pet industry, enter contests with cash prizes, make new connections, step away from your business for a refreshing motivational boost, and truly so much more. 

There will be: 

🐾 Over 18,000 pet professionals in attendance.

🐾 1,100+ exhibitors.

🐾 1000+ new products. 

🐾 65+ educational sessions. 

Pet Boss, whatever it is that you’re looking for when it comes to your business, you’re sure to find it at SuperZoo. 

While those numbers are exciting, and we want you to feel motivated by the possibilities of what you’ll discover when you attend, we also want you to feel prepared. Keep scrolling for our top 3 resources to get you fully prepared to attend SuperZoo and leave feeling confident that you accomplished what you came for. 

First, we want to give you our top 3 reasons why you should absolutely attend this year: 

1. Connection is currency. 

Every relationship you form as a pet business owner becomes currency that carries you on a wave of good connections. Yes, you authentically want to connect with the people you meet (without any intention of it leading somewhere), but something magical happens when you share your triumphs and struggles with like-minded Pet Bosses. You are opening doors of opportunity that you don’t even know exist yet! In-person events have a magical buzz about them that you just can’t get virtually. Build your connection currency by attending SuperZoo!  

2. Learn more about your business while you’re away. 

You’re in the day-to-day grind of running your pet business, but what if you took a few days off? Stepping away presents an opportunity for your team to show you what they’ve got! You might learn that you can successfully step away without any issues, and that could lead to you taking more frequent days off! Or, you might see some holes where your team needs additional training, and you can give them exactly what they need to feel supported. Either way, briefly stepping away from your pet business is a healthy and helpful exercise. 

3. Get ahead of the recession. 

Yup, there’s that big “R” word again. A pending recession can be nerve-wracking, but all you can do is be as prepared as possible. SuperZoo is your chance to get in front of these vendors and ask the right questions that will ensure you have the information and strategy you need to sell their product. You can make more informed decisions about the products you are dedicating shelf space to, and curate the best products for your customer base. 

You know we’re not letting you leave the blog without everything you need to feel prepared heading into SuperZoo, so here are our best resources:

Episode 25 of the Boss Your Business Podcast– “Prepping For SuperZoo And Turning Connection Into Currency”– This episode is the perfect mixture of why you should attend AND how to prepare for SuperZoo specifically. 

On the Pet Boss Nation blog: “3 Tips For Maximizing Your Time At Global Pet Expo”- This is a throwback to March 2022 when we attended Global Pet Expo in Orlando, but the same preparation tips apply! Don’t get overwhelmed by the tradeshow floor. Get your plan in place! 

On the World Pet Association blog: “10 Tips To Maximize Your Time At Pet Industry Tradeshows”- This article was adapted from episode 11 of the Boss Your Business Podcast. Take a listen, or check out the blog for a recap! 

So are you ready for the big pet industry Super Bowl event?! Get registered today, and let us know that you’re attending in our free Facebook group community for pet pros!

Learn more with us!

• Need 1:1 support to make massive action now? Book a discovery call with us to see if working 1:1 with Candace is the right fit for you.

• Get on the waitlist! You’re passionate about pets. It’s time to have a business that supports the life you want, too! Learn the specific techniques to find new customers, to increase sales and to build a better team for ANY kind of pet business by joining the Pet Boss Club! Get on the waitlist here.