Candace sent out a customer survey for Dante and Dory’s – and when the results came in, she had to stop and sit with it for a minute.
Because everything she assumed about her customers was wrong.
In this episode, she’s pulling back the curtain on the entire process: how they built the survey, how they promoted it, what questions they asked, and most importantly – the 5 findings that genuinely surprised her and will reshape how Dante and Dory’s markets, merchandises, and operates moving forward.
She shares:
✍🏼 Why assuming you know your customer is costing you revenue
✍🏼 The 3 purposes of a customer survey
✍🏼 The exact process they used (tool, timeline, promotion strategy, giveaway structure – all replicable!)
✍🏼 What to do with survey data once you have it
Plus the Pet Boss University Customer Survey Playbook – the guide that walks you through the entire process with templates, video trainings, and live feedback sessions.
