A squishy palm-sized toy with no celebrity endorsements and no big marketing budget just sold an entire year’s worth of inventory in 9 weeks – and Candace watched it happen right outside her front door. In this solo episode, Candace breaks down the NeeDoh craze:
This is a very special episode! Candace is inviting you into a recent Pet Boss University marketing training – a true fly-on-the-wall peek at what’s happening inside the membership. This training is about customer personas: how to stop making blanket statements to broad audiences and
It’s the start of summer – can you believe it? Half the year is already over, and Candace has some exciting announcements to share. She’s covering 3 education events happening in June that you don’t want to miss, plus a BIG announcement about what’s coming
This is part two of last week’s episode where Candace talked about the five ways off-location events make you money. After another week at the Dante and Dory’s farmer’s market booth, she realized there were some things worth sharing – adjustments to the booth setup,
What if your best new customers aren’t finding you online – they’re walking right past a tent at a farmer’s market, and you’re just not there? Pop-up events, farmer’s markets, street fairs, 5K runs, community festivals – when done right, they’re one of the most
Squeeze, squeeze, squeeze. The financial squeeze is real – and if you’re feeling it, this episode is for you. Candace tackles the most pressing realities that independent pet business owners are facing right now: fewer customers walking through doors, shoppers stretching every dollar, unpredictable weather
Candace sent out a customer survey for Dante and Dory’s – and when the results came in, she had to stop and sit with it for a minute. Because everything she assumed about her customers was wrong. In this episode, she’s pulling back the curtain
Want to see your pet business featured on the evening news but think you need a huge marketing budget to make it happen? Think again. Meet Mary Tan, award-winning TV reporter who covered major stories for Fox News, CNN, CBS News, and NBC News for
SUPERZOO is coming August 12-14, 2026 in Las Vegas, with an education day Tues, Aug 11, – and if you sell products, make products, or work behind the scenes in the pet industry, this is your must-attend event. Candace sits down with Mike Karsting, Senior
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